If you're concerned about the success of your business website, understanding what uptime is an essential step to follow a path with good results. Do you know what this term means? Do you already measure this metric in your daily life?
In our post today we will explain what uptime is and also show how negative numbers can affect the performance of your website and, consequently, of your company.
What is uptime?
Of course, a scenario in which unsatisfactory results are presented is unwanted by any company.
The website of an enterprise, even more as a commercial website, that is, a sales website, has a great impact on its results and, therefore, it is so important for you to understand what uptime is.
The definition of uptime is how long the company's website is available. This means that this is the time when a website is operating normally, without any problems or server crashes.
The literal translation of the term “uptime” is as follows: uptime.
Thus, it is noteworthy that, if the computer, or server, in question is restarted or turned off, the uptime index will be reset and a new count will be started.
It saw? Defining uptime is not complicated. This is a simple term that makes all the difference in managing your website and, in this way, your business.
How is uptime measured?
If you have understood what uptime is, then you may be wondering how it is possible to measure the amount of time your company's website remains available.
Well, this calculation is not difficult either.
But, first, we want to warn you that the uptime of a website is usually not measured in terms of time, but rather as a percentage.
This is because it is usual for companies to analyze the time the website was available in a certain pre-established period.
Thus, it is like hearing, for example, that, for a month, the site had an uptime of 96%.
Now that you know what uptime is, how this index is measured, it's time for you to better understand the reasons that make uptime such an important metric for your business.
Come on? Read on.
What effect does uptime have on your website and your business?
As it is a relatively simple metric, many business owners neglect their websites' uptime and this could not be a more wrong practice.
Uptime, as we mentioned at the time we were describing what uptime is, is how long the website remains available to its users.
Therefore, it is extremely important that this index is as high as possible.
Even more so for companies that have websites that are actually commercial, they are sales websites.
Companies like this, which have a virtual sales platform on their website, need to think of uptime as the important metric that it is.
Next, for you to understand better, let's list the effects that uptime has on your website and on your company, keep an eye out.
1. Direct influence on customer perception
Uptime will directly influence the customer's perception of your brand. Have you ever stopped to think how serious this is?
Nowadays, we have access to information in a very agile way.
With a few clicks on the Internet you can find out what is happening between Palestine and Israel. You can also find out what's new about the Trump government. You can have access to blogs and therefore opinions from different people around the world.
When consuming products or services, the desire for this agility is no different. So, let's imagine that a customer wants to have access to your website to make a purchase, but it is constantly down.
In a world where things flow so easily on the Internet, having a website down gives the customer an impression of disorganization and perhaps even incompetence.
Thus, the customer's perception of the brand can be drastically negatively affected. And, obviously, the repercussions of this will not be interesting for the company.
2. Ease of interaction between customer and company
On the other hand, if you have good uptime, the interaction between client and company will be facilitated and that is very interesting.
As much as it is possible to have various information on the site, it is possible that the customer still feels the need to get in touch with the company in some way.
If the site has good uptime and is, for the most part, available to its users, this communication is facilitated.
Thus, the customer can, without major problems, contact the company through an available chat, by e-mail or even by telephone that was found on the website.
However, it is worth noting that it is important that these contact areas are easy for the customer to see. Otherwise, it wouldn't do any good.
Not having this communication facility can be very frustrating for the customer, influencing, once again, in a negative way, their perception of the company.
3. Customer satisfaction guarantee
Having good uptime means having satisfied customers. It may sound silly, but in the online sales business, having a site with outages without a long period of constant availability can cause big problems.
In this way, a high uptime will ensure that your website, and therefore your company, is always available to your interested customers.
If the customer does not find exactly what he needs on the website, he can contact the company directly and solve the situation simply and without major problems.
Satisfied customers will definitely make a positive impact on your company's revenue. And, as a result, you'll see a better cash flow within your business, helping your business's financial health.
Did you notice how one factor is connected with the other? What's more, it all starts with understanding what uptime is and applying this metric in your business.
Now that you understand what uptime is and what effects this metric has on your business, how about learning more about website monitoring? When it comes to online sales success, website monitoring is part of that process. To stay informed about the subject, click here.