It is no longer news to anyone that, nowadays, the Internet is one of the greatest means of communication that a company has to relate to its audience. Given this reality, monitoring websites becomes essential.
In our article today, we'll talk about the importance of performing effective website monitoring, and we'll also talk about the points of attention when putting this action into practice.
What is website monitoring?
We know it's possible that you've heard this term before, but you don't really know what it means. For this reason, we will start our article by explaining what website monitoring is.
Website monitoring is a practice that requires a lot of attention and discipline from those who perform it.
In addition, it is necessary to have the right tools to carry out monitoring in an agile manner and, thus, bring results to the company.
Website monitoring is a practice performed by analysts, through some tools, which provides the collection of useful information for the company.
The main purpose of this monitoring is to obtain information practically in real time.
Usually, the collection of information is done based on some keyword that has been highly searched for by the company's audience.
After this more generic collection, it is necessary to check for duplicate or irrelevant data, thus performing a filter of what was searched.
Finally, the filtered data will be made available to an analyst who will generate reports about the data that was found and selected.
Know what it takes to perform website monitoring
For you to implement website monitoring in your company, you need to pay attention to some points that will make a difference in this process.
First, it is necessary to have the right tool to carry out the monitoring.
Without this tool, it will be impossible to gather information quickly and, as a result, the rest of the process will suffer.
Performing this part of monitoring websites manually, in addition to taking much more time, can easily make the employee make mistakes: important information can go unnoticed.
Thus, we can highlight: perform the monitoring of websites within your company in an automated way.
Thus, you will be able to optimize time, prevent mistakes from being made and have a set of valuable information for your company.
In addition, it is important to have a team responsible for monitoring websites who do it diligently.
This team needs to have the right number of people, considering that few analysts can't manage to carry out the analysis of an event in São Paulo that is moving thousands of posts on different websites and social networks.
Finally, we want to highlight the need to monitor websites at a frequency that matches the reality of your company.
If this time window is not determined, the process may be hampered.
To choose a frequency, it is necessary to take into account the main objective of the monitoring. Do you want to follow the unfolding of a certain event Do you want to understand about the main issues on the web?
For each objective, a periodicity must be used. Keep this in mind when structuring the website monitoring process within your company.
How important is website monitoring?
Now that you know a little more about what website monitoring is, we can talk about the importance of this process within your company.
Our society has developed around the Internet: no one uses an encyclopedia to search for a subject or a word anymore. Virtually everyone uses Google, or another search engine, to look for what they want.
More and more, people make purchases over the internet of the most diverse items: clothing, accessories, electronics, among others.
Blogs are becoming more common. People are interested in knowing what bloggers think, what they consume, what they do and so on.
Given this reality, not monitoring websites would be a big mistake for companies that want to understand what has been happening in our society and what has aroused interest in their audience.
But, as we mentioned, we may often not have the time to go through the website monitoring process. So, once again, we want to emphasize: putting such action into practice through an automated tool is essential for success.
Thus, the importance of monitoring websites finds its place in these two main aspects: the Internet being part of our lives and the need for process automation.
But, still, we can mention other elements that make website monitoring so important for a company.
Web monitoring provides important information that allows the company's public to be monitored to know what has been most relevant to them.
Furthermore, it is possible to verify the acceptance of your own brand: what do your customers, or potential customers, think of your service? How is their satisfaction going?
These questions can be easily answered by monitoring websites.
And, obviously, with all this information, your company will have enough inputs to direct efforts and resources in decision-making.
What to do with the data obtained from website monitoring?
This can be a common question. In fact, there is so much information collected that it is normal to ask: what to do now? We will list some options for you below:
- Resource targeting: Based on the information, you will be able to know exactly what you need to improve and, thus, you will be able to target your financial resources correctly;
- Financial planning: As a result of the previous topic, you will be able to carry out more accurate and effective financial planning;
- Marketing campaigns: the information obtained can show you what is of interest to your audience and, in this way, you can make a campaign based on what really makes sense to your potential customers;
- Trends: you can follow market trends and prepare for what's to come;
- Competitive monitoring: by monitoring websites, you can monitor the competition and see the results they have obtained or practices they have performed to reach their respective audiences;
There are many possibilities for actions based on data monitoring. As you can see, this practice, when done effectively, can bring many results to your company. If you want to know more about the subject, or still have some questions, please contact us!