Nowadays, it is practically unthinkable for a company not to have a website. With the increase in the use of the internet, which is one of the most used means of communication nowadays, websites are essential to establish an interaction channel between the company and its audience. However, it is still common to observe that many companies have this tool, but do not make the best use of it. Therefore, it is worth asking: what do you mean by website status?
In order for your company to make proper use of your website, it is extremely important to understand the status of the website. And, well, without the proper use of this online tool, resources can be wasted and even bigger problems can be faced, compromising customer satisfaction.
If you want to optimize website usage in order to achieve better results for your business, you have come to the right place. In our article today we'll talk about what site status is and why it should be monitored. Read on and learn more!
What is website status?
The site's status is nothing more than the indicator that it is working as it should.
Considering that we live in a globalized and also immediatist world, every second counts when we talk about Internet searches.
We know that people who turn to the Internet in search of some information are also looking for agility and practicality.
Therefore, it is extremely important that your company's website is always fully operational. We know, however, that it is common to have moments of downtime. Have you ever heard this term? Find out what its meaning is next.
What is downtime?
As we mentioned, the ideal scenario is one in which your company's website system crashes.
However, for several reasons, we know that it is not always possible to have a website that is up and running 100% of the time.
We call downtime precisely that period in which there is an interruption in the website's operation.
In cases of downtime, the service is unavailable and the consequences of such unavailability can be harmful to the company.
As opposed to downtime, a term often used when talking about site status is uptime. Do you know what this term means?
Learn what uptime is
As we talked about earlier, uptime is the opposite of downtime. So, if downtime is the time the website is unavailable, uptime is the time the website remains online, without any interruption.
Thus, the status of the website can be relative to one of these two terms.
Obviously, the most interesting site status for any endeavor is good uptime.
Learning what site status is, and what these two terms mean, is not complicated.
But perhaps you're wondering why it's interesting to monitor the site as well as the status of the site. Well, that's what we'll explain to you right away. Read on to learn more.
Why monitor website status?
Asking this question is completely understandable. After all, monitoring the website's status can demand more time and also more employees, or partners, focused on this task.
In this sense, it is very important to know the reasons that should lead a company to carry out such monitoring.
So, check out the reasons below that will convince you to monitor the status of the website.
One of the benefits that monitoring the status of the website can provide your company is the increase, or guarantee, of customer satisfaction.
If monitoring is done on a recurring basis, it is possible to seek to understand if improvements need to be made, in case many downtimes are presented.
Knowing about the need for improvement, these actions can be put into practice. And after that, the user experience while browsing your site will be even better as well.
As we've already mentioned, the digital reality we live in creates, in a way, an instinct in ourselves that makes us want things to happen quickly.
If your website meets this expectation, currently inherent to most of the population, the level of satisfaction with it, and with the service provided, will certainly be higher.
Based on customer satisfaction, other benefits can be mentioned, such as customer loyalty.
If the customer has had a good experience with your website and, thus, with the contact he has had with your company, the chances of him becoming a loyal customer increase significantly.
Many people like and look for practicality in their lives. And, given this, continuing to purchase products or services with the same company, whenever necessary, is much more convenient for anyone.
Better rankings on search engines
Perhaps you haven't stopped to think about how site status can affect your site's ranking on search engines like Google and Yahoo!.
If your website has an unfavorable uptime, that is, with many moments of drop in service - downtime - your website will face negative ratings, which can lead to loss of customers and, as a consequence, loss of revenue for the company.
Did you understand a little better how monitoring the status of the website is an important and necessary practice?
If you don't monitor the status of the site, you may have a bad rating and still not understand why this is happening.
By monitoring periodically, you can be sure of the status of your website and, therefore, have greater control over it and the results your company achieves. This is very interesting, isn't it?
Monitoring website status can bring great benefits to your business and help you implement changes that will provide better results. Are you interested in the topic? Want to know more about this subject? Do not hesitate to contact us, our team of professionals is ready to help you!