If you've ever been in the situation of having your own website down, you're certainly worried about how this could affect your business.
After all, when a customer accesses your page, it's not expected to be malfunctioning, is it?
So, it is very important to know why this problem arises and how to avoid it. For this, we will cover the main tips on the subject in this article. Check out!
Why is the site down?
Even though it is a common occurrence, the website down should not be seen as something that can happen in a routine way.
Therefore, it needs to be avoided and this is only possible if you understand why instability arises on your page.
In this case, there are different reasons for this problem to happen. Let's list some of them below:
Expired domain
When taking care of a website, the first step is to know how to organize and pay attention to how it works. For this, remembering to renew the contracted domain is a habit that avoids major inconvenience.
Renewal currently takes a long time and can generally be a year or more.
It is normal not to remember in your head the date to renew the domain, so the ideal is to mark in the agenda the day that it should be done.
This is because, when the domain expires, the site is down. Therefore, being careful avoids a headache in the future.
Unstable server
In some cases of malfunctioning of the website, the fault can be the frequent instability of the server, presenting an unsatisfactory performance.
So it's worth checking if the server's uptime, known as uptime, is above 90%.
This indicates that it is positive, so the chance of suffering from your page's failure to load decreases.
Website programming errors
If you have a website with a dynamic language, such as PHP, there may have been some programming error, which makes accessing the page unfeasible.
However, it is good to remember that this error arises due to some modification made in the source code.
DDos Attack
When different “zombie” computers try to access a website in a short time, with the aim of harming it, it can result in the page being unavailable.
After all, the server becomes overloaded, so the site goes down.
Data Center Problems
Although it rarely happens in the most popular hosts, there are episodes that point to problems in the data center of these companies.
Thus, not only your website, but also that of many other people, is down, overloading the support channels of these hosts.
Why do website monitoring?
Better than fixing a mistake is avoiding it, right? For those who take care of a website, being able to anticipate problems is fundamental and one of the ways to do this is through monitoring.
This means, therefore, monitoring the performance of the website, thus creating a routine to carry out this task.
In this way, it is possible to predict future problems or failures in the system, so the team can have time to resolve them.
This preventive work helps to avoid the emergence of downtime (site down), which represents a major problem for the business, which can result in losses such as:
- bad reputation among visitors, whether they are new or old users;
- loss of revenue, directly harming the business;
- loss of ranking on Google as it uses page load speed as a ranking factor;
- unproductive employees and/or services, as the team cannot work.
What are the benefits of monitoring?
In addition to anticipating problems, monitoring also has other advantages. Next, let's highlight the main ones:
Increases team productivity
Frequent site crashes make it impossible for any team to work as desired. Thus, productivity decreases and so do the positive results.
With monitoring, this can be bypassed. So employees do more without experiencing routine episodes of downtime.
Improves security
When it comes to security, monitoring software presents itself as important allies. That's because they provide protection at different levels.
For example, while on the first level there are frequent antivirus, firewall and backup updates, the second one makes it possible for some non-standard activity to be detected. In the latter, the software even allows physical devices to be monitored, such as security cameras and alarms.
Assists in detecting network weaknesses
With the monitoring of the website offline, it is possible to perceive the origin of its appearance and work on it.
In this way, the IT team can point out the errors and show them to the board in order to make more investment possible for that area.
Minimizes losses
Did you know that downtime can cost a business approximately $5,000 per minute? So that means a $300,000 hourly charge.
This account includes the loss of customers, a drop in employee productivity and a decrease in the number of sales.
However, with monitoring, these losses can be minimized, allowing the organization not to suffer so much from its damage.
Improves the quality of services provided
By working directly with people, it is necessary that the company is dedicated to always improving its quality in order to offer the best service to its customers.
Therefore, it is important to aim for the perfect functioning of the website every day and at any time, with the help of monitoring.
When this is not possible and problems occur, the ideal is for employees to be able to get around them quickly, without harming the consumers' experience.
In this way, the company becomes more competitive in the market and still gains a positive reputation. Have you noticed how important monitoring is not only to prevent the website from going down, but also to provide a better user experience in relation to your service? Therefore, it is worth investing in this type of software. Try Hosts Green for free by clicking here.
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